Scottsdale Tips Club

This week our latest project went live, Skillforge provides employee training solutions for corporations and government and educational institutions.

A few years ago we at Yellow Jersey Web Design started experimenting with an up and coming open source software script called WordPress. We created a few sites for customers using WordPress and have never looked back.

Today 95% of our projects are built on a wordpress platform. It is versatile and user friendly and allows us to create fabulous websites for our clients at a fraction of the cost.

It is open source which means hundreds of people across the world are working it, creating plugins, adding functionality. It is constantly evolving, growing, getting better.

Each month Yellow Jersey Design shares tips and techniques to help business owners get the most out of their websites. This month we share some general tips on writing compelling web copy.

• Keep it short
  Online readers are quick to click away material that is not keeping their attention.
• Keep it clear
  Readers don’t read online material in the same way they do printed material. They scan. Studies show that online readers read about 20- 28% of text on a webpage. One idea per paragraph works well. Bullet points and short paragraphs are also effective.
• Treat every page as a landing page
  People can arrive at your site on any page – not just the home page and so every page needs to have engaging content.
• Keep your tone light and vivid
  Droning, boring text will drive people away from your site very quickly.
• Keep everything customer-centric.
• Don’t exaggerate
  It’s is very important to come across as a trustworthy site/business.
• Use your copy as a marketing tool
  Keep in mind that your copy is one of the key elements for search engines to find your site So the more relevant copy the better – in short snippets, and make sure you are using keywords that are optimized for search engines to find you.

Please visit our website for more useful stuff – www.yellowjerseydesign.com

Tired of having to call your web guy every time you have a change on your website?  We build you a site you can manage yourself.  Can you write a Word doc?  Then you have all the skills needed to build site pages, write articles and manage your existing web pages.  It’s really easy!

Call us today for a free consultation, and we will show you how.  Mention that you saw us on the Scottsdale Tips Club Website and we will give you 10% off your next project!

Yellow Jersey Design 480.588 6047 or visit our website yellowjerseydesign.com

We are sorry to have to say goodbye to Jan Sievert from All About Numbers. Due to family commitments Jan has had to shelve her business for now, and has resigned from the STC.

We would just like to wish Jan all the best – you will be missed!

Our new site is live! After much debate we decided to build a website that would present our organization in a more modern, professional light. STC member Yellow Jersey Design built the site in less than a week, utilizing WordPress as a low-cost Content Management System.

“This allows our members to log in and edit their own information, post news items, or advertise special offers without relying on a web designer,” says Alan Parfitt, Creative Director for Yellow Jersey. ”Furthermore, when new members join we have a quick and easy way to create a page for them on the site.”

STC are planning to utilize the site to help drive membership.